Becoming visible where loyalty already existed

NARRO was entering Warsaw, a city full of strong restaurants and loyal customer favorites.
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Our challenge was simple: help a new restaurant become visible where people already knew where they loved to eat.

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We mapped the real competition

Warsaw was dominated by strong destinations concentrated in the city center.
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So instead of competing citywide, we focused on NARRO’s own neighborhood

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"We travel across Warsaw just to eat somewhere we love."

After speaking with the neighborhood, we realized people weren’t missing restaurants.
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They were missing an everyday place close to home.

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Eat where you live
Jedz tam, gdzie mieszkasz

A message designed to shift attention from distant destinations to a place just around the corner.

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Execution

We placed directional banners across the neighborhood, on bus stops and everyday routes people already passed through.
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Each banner showed one simple thing
NARRO was closer than they thought.

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